29 March 2007

Market Research - Site 2 - Focus Web Design

Similar Topic
Focus Web Design is a Web Design company (no surprise!).

Visual Style
I particularly like the navigation icons with names underneath. The icons act as conventions, whilst the text label ensures that users aren't bewildered by MMN.

Functionality
I like that the navigation links are neatly grouped into drop-down menus.

Critique!
  • Verbosity
  • Errors - eg. In the navigation menu, the rollover image for "Support" is unfortunately replaced by the "Services" rollover image.
  • Spelling errors - eg. In the navigation menu, under "about us", the word "guarantees" is misspelt as "guarentees". This is a very important word to potential clients, and should never be misspelt (you can lose credibility). I personally gaurintee that I will never misspell it.
  • There are no previews on the portfolio page. A small preview allows potential clients to quickly assess your previous work before committing to click the link.

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